Driven Marketing

At Driven Marketing Solutions (DrivenIMS), our singular focus is driving customers to your business. We bring passion, enthusiasm, and strategy to every project.

Founded in 2016, Driven Marketing Solutions was built on a single mission: driving customers to your business. We combine high-impact content and engaging visuals with data-backed strategies that turn clicks into conversions. We offer a full suite of services—including video marketing, website design, live streaming, social media management, lead generation, CRM tools, photography, and expert drone footage—all focused on one thing: driving conversion. Whether you’re launching your first campaign or scaling a global brand, we build custom solutions tailored to your budget, resources, and goals.

Driven Marketing workspace showing content and production setup
Our Focus Strategy, content, and systems that work together

Our Story

We replace scattered marketing with a clear plan and content that supports growth.

Behind-the-scenes image representing content production
Built for clarity Strategy + content + systems

Our founder, Charles Slaughter, built Driven on a passion for helping companies succeed. While his roots are in Racine he has long called Madison, Wisconsin home. The city’s unique blend of “big city” innovation and “small town” connection provides the perfect backdrop to inspire our work every day, allowing us to serve clients throughout Wisconsin, the Midwest, and the country with fresh, creative, and effective strategies.

Our team of marketing professionals brings years of experience promoting high power brands such as Harley-Davidson, Reebok, CrossFit, and numerous small businesses. The team at Driven knows how to move the needle. We are a team of professionals dedicated to a simple mission: seeing our clients thrive.

What We Believe

Principles that guide how we plan, create, and build.

Clarity first

Simple beats confusing.

Strategy before output

Everything has a reason.

Quality over volume

Fewer, stronger moves.

Long-term thinking

Build what lasts.

Team & Approach

A small, focused team — built around strategy, content, and reliable execution.

Marketing & Strategy

Clear plans tied to real business goals.

Content Production

Purposeful content built to be reused.

Development

Fast, reliable websites and systems.

Operations & Support

Smooth timelines, communication, and details.

Experience

35+
Years hands-on
20+
Industries served
400+
Projects shipped
Web
Sites & platforms
Video
Content & live media
Systems
Automation & tools

Client Types

  • Corporate businesses
  • Small Businesses & Startups
  • Event organizers
  • Growing brands
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Jett Ulmer profile picture
Jett Ulmer
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Driven has a top notch team of talent. If you are hung up on a vision and stuck on taking your marketing needs to the next tier, Driven is the company you need to choose. A phenomenal level of professionalism to the customer’s needs with profound levels of commitment, attention to detail, customer engagement and also quality assurance . Chuck and the team excel at exceeding the expectations!
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Christine Sawinsky profile picture
Christine Sawinsky
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Amazed and impressed with the technical knowledge and the ability to explain it to me in laymen's terms, the need for quality SEO. They have treated me like I am their most important client and I am sure they make everyone feel that way! They helped me solve some major issues and kept working around the clock until they were addressed. So very happy I was referred to them and in turn have been referring my friends. Great job guys!!!
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Alberto Saldivar profile picture
Alberto Saldivar
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Great service very professional and prompt
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Jen Betts profile picture
Jen Betts
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Driven Marketing not only provided our first-ever live stream, but they are also continuing to support our nonprofit by sharing valuable statistics.We host a 3 day horse show with a lot of moving parts, Driven Marketing kept us running with minimal to almost no bumps in our weekend streamed event! We were able to offer commercials from business partnerships, logos, to still photos. Our team was extremely satisfied with the service and we look forward to working with them again in the future!- Jen
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Kiva Madison profile picture
Kiva Madison
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Excellent photography and videography skills! He was an excellent addition to our Speed Coaching event.
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Quinesha McNeal profile picture
Quinesha McNeal
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Amazing amazing footage capture! Driven Marketing does a great job at capturing the moments from ALL angles. Definitely recommend them business owners and special events.
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Melinda Stewart profile picture
Melinda Stewart
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Chuck did an excellent job of making a keepsake video memory of my daughter's events at the State WIHA horse competition. Highly recommend his work!
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Nicole Pegram profile picture
Nicole Pegram
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My office was part of a panel discussion at an event, and Charles was there to capture photos and videos. Even though he was hired by another organization at the event, he graciously shared the footage he captured with our office. He did a fantastic job, and he will be a top choice for future events I might need a photographer for!
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Tiffany Castagno profile picture
Tiffany Castagno
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My organization CEPHR, LLC worked with Charles Slaughter and Driven Marketing Solutions for some Video Marketing Content and Content Creation and they did a stellar job! I immediately started getting great feedback from my network on the videos and it truly helped us step up our professionalism across our website and Social Media presence. Thank you for supporting us with this critical aspect to our business. We can't do our impact work and make the impact we hope to without strong partners like you who take the time to get to know us, our Brand, and what our Goals are!
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