Frequently Asked Questions
General
Pricing, timelines, fit, and how we work.
Most work is either a monthly retainer (ongoing management) or a fixed project (one-time setup/production). Pricing depends on scope, deliverables, channel complexity, and the level of strategy + reporting you need.
Both. Packages work well when you want a proven setup quickly. Custom plans make sense if you have multiple services, a unique offer, or a specific growth target.
Most clients can start within 1–2 weeks. A simple refresh can be faster. A full funnel (ads + video + CRM automation) can take 2–4 weeks depending on approvals and access.
It’s a strong fit if you have a real offer, can handle more leads, and want consistent marketing that’s measured and improved over time. We often work with local service businesses, creators, and small teams.
We agree on KPIs upfront—usually qualified leads, booked calls, cost per lead, and conversion rate. If revenue tracking is available, we connect campaigns to pipeline and sales outcomes.
We don’t guarantee specific numbers because performance depends on market demand, budget, offer, and follow-up. What we do guarantee is a clear plan, clean tracking, and consistent optimization.
Video Marketing
Short-form, long-form, ads, and repurposing.
Short-form clips (Reels/Shorts), long-form YouTube-style content, video ads, talking-head content, and simple explainers. The format depends on your goal: awareness, leads, or sales.
Not always. Many great videos are filmed on a phone with good lighting and clear audio. However, for a professional and cinematic look we recommend using our equipment.
Yes. We can provide hooks, talking points, and lightweight scripts, plus captions and post copy. The goal is to make filming easy and keep the message consistent.
Yes—when it’s paired with a clear next step (lead form, booking link, or landing page) and topics that address objections. We focus on “trust-building” content that makes the decision easier.
Absolutely. One long recording can become multiple short clips, plus captions, thumbnails, and post copy. Repurposing is usually the fastest way to stay consistent without filming nonstop.
A solid starting point is 2–4 short-form clips per week. If you want faster growth and you can sustain it, 4–7 can work. Consistency matters more than doing too much for two weeks and stopping.
Live Streaming
Planning, setup, and turning live into momentum.
YouTube Live, Facebook Live, Instagram Live, Twitch, and multi-stream setups. We’ll pick platforms based on your audience and what you want them to do next.
No. A quiet space, decent lighting, and clear audio are the biggest upgrades. We can help you build a clean setup without making it complicated.
Many brands do well with 20–45 minutes. If you’re teaching, demoing, or interviewing, 45–90 minutes can work. The key is a simple run-of-show so it stays focused.
Yes. Live builds trust fast through Q&A, demos, and behind-the-scenes. We’ll help you include a clear CTA (link, offer, or next step) so viewers don’t get stuck.
Yes. We can set up clean overlays, scenes, and lower-thirds that match your brand—kept simple so they don’t distract.
Normal. We keep the structure simple: a quick intro, a few points, and a clear ending. Most people get comfortable after a few sessions once the process feels predictable.
Google Ads
Budgets, tracking, optimization, and expectations.
It depends on your market and service value. Many local campaigns start seeing useful data at a few hundred dollars/month, but competitive areas may need more to show consistently. We align spend with goals and margin.
Some campaigns produce leads quickly, but stable performance typically takes 2–6 weeks. That window lets us collect data, refine keywords, and improve ads + landing pages.
Yes. We track the actions that matter (calls, forms, bookings) so we can optimize for outcomes—not just clicks.
Yes. We audit structure, keywords, search terms, tracking, and conversions. Then we optimize what’s working and fix what’s limiting performance.
Yes. Ad copy and landing pages work as one system. If the landing page is unclear or slow, you can pay for clicks and still not get leads.
Search targets high-intent keywords (people actively looking). Performance Max uses multiple placements across Google and relies more on creative + audience signals. We choose based on your goals and data quality.
Social Media
Posting, strategy, and engagement that drives action.
Yes. We can build a content calendar, prepare posts, and schedule them. You’ll review the plan, and we’ll keep your brand voice consistent.
We focus on the platforms that match your audience and content style—often Instagram, Facebook, TikTok, and YouTube. For B2B, LinkedIn can make sense. We’ll recommend a realistic mix you can sustain.
We build a “topic bank” from your services, FAQs, customer objections, and quick wins. The goal is to make content repeatable and easy—not stressful.
We can support basic engagement, but most brands prefer to keep DMs personal. If we handle community management, we set boundaries and escalation rules so nothing feels off-brand.
Yes, when it fits the plan. Often, Google captures demand and social helps create demand. We can combine both so your funnel stays full from multiple angles.
We track reach and engagement, plus traffic, leads, bookings, and conversation quality when possible. The goal is measurable progress, not vanity metrics.
CRM & Follow-up Automation
Lead capture, follow-up, pipelines, and reporting.
A pipeline (stages), lead capture forms, tagging, basic reporting, and core automations for follow-up. We can also connect your website forms, calendars, and ad lead forms when needed.
Speed-to-lead: instant confirmation + reminders. Next: a simple nurture sequence for leads who don’t book right away, and internal notifications so nothing gets missed.
It shouldn’t. We write messages that feel helpful and human, with sensible timing and clear opt-outs. The goal is fast response and consistency—not blowing up someone’s phone.
Yes. We can connect website forms, Google/Facebook lead forms, calendars, and email/SMS tools. We keep integrations as simple as possible for reliability.
Yes—lead volume, response rates, bookings, and pipeline movement. If your team updates lead statuses consistently, reporting becomes extremely clear.
We can work within your current CRM if it supports what you need, or improve the process around it. If switching makes sense, we’ll plan a clean migration so you don’t lose leads or history.